The rise of online hate speech is a disturbing, growing trend in countries around the world, with serious psychological consequences and the potential to impact, and even contribute to, real-world violence. Citizen-generated counter speech may help discourage hateful online rhetoric, but it has been difficult to quantify and study. Until recently, studies have been limited to small-scale, hand-labeled endeavors.
source https://phys.org/news/2020-11-countering-social-media.html