We put "save the chimps" on t-shirts and posters. But you'll never see anyone walking around in a shirt that says "save the chimpanzee lice." People seem to be more aware of the plight of endangered gorillas than of the gorillas' gut worms, or are understandably more enamored with mouse lemurs than their mites.
source https://phys.org/news/2021-09-endangered-primates-parasites-problem.html